Against the background of the restructuring of the global trade pattern and the continuous deepening of Sino-European economic and trade cooperation, Chinese manufacturing going overseas has entered the 2.0 era of “brand going overseas, service going overseas, localized operation” from the 1.0 era of “product going overseas”. The overseas market has put forward higher requirements for the localized adaptation of products, precise demand matching, and full-link service capabilities. To better adapt to the demand changes in the European market and break the full-link barriers from the domestic production end to the overseas service end, we have continued to promote the in-depth coordination and linkage between high-quality manufacturing industrial belts in Shandong and Hungarian overseas nodes recently, to build an efficient overseas expansion system of “domestic industry supply on demand, precise reception by overseas nodes”.

With the integrated development of cross-border e-commerce and general trade in Central and Eastern Europe, the procurement habits of European purchasers have changed significantly. The in-stock procurement mode of “small batch, multi-batch, fast delivery” has replaced the traditional large-batch long-cycle customization, and become the mainstream demand of small and medium-sized purchasers in Europe. To better adapt to the demand changes in the European market and further strengthen the local market reception capacity, our core overseas warehouse and exhibition hall node in Budapest, Hungary, has recently completed a new round of in-stock category expansion and localized service system upgrade, comprehensively improving the service response efficiency and cooperation conversion capacity for European customers.

Against the industry background of infrastructure recovery in Central and Eastern Europe (CEE) and the rising demand in the European engineering market, the demand of European local engineering purchasers for high-end Chinese manufactured products is rapidly shifting from “bulk customization” to “available in stock and accessible services”. Local exhibition halls and service nodes are becoming the core bridge for Chinese manufacturers to enter the European market. Recently, the team of Budapest MG Engineering Trading Co., Ltd., a leading local engineering equipment comprehensive service provider in Hungary, visited our core overseas exhibition hall in Budapest, Hungary, and conducted a half-day on-site sample inspection, parameter verification, scenario adaptation communication and cooperation scheme negotiation around in-stock products of two core categories: Shandong construction machinery and commercial building materials.